How Video Marketing Can Help SMEs Grow Online
Video accounts for over 80% of all internet traffic!
So, if you're not using it already for your business, you should be!
There are a range of video marketing services on offer, and all play a part in helping you create great content, and (more importantly) getting that content seen. Whichever route you take, video marketing services will help your business grow online. Here we discuss the many reasons why video is so important for local businesses and SMEs alike – and how you can get started.
One of the major advantages of learning Video marketing, is that videos rank immediately – unlike traditional SEO which can take months or years!
Gain FREE Traffic by using YouTube
So the main benefit of using video in your marketing is traffic. A video on YouTube will continue to drive traffic to your website or offer again and again. What better way to maximise this traffic source than to rank at #1 on YouTube with all your videos! Imagine if every time you posted a video it ranked at the top? How much more traffic would that bring you? How many more clicks, leads and sales could that generate? You can also dominate the search results and rank for multiple keywords at once.
Let me ask you a question, "Which video are you going to click on? The one at No.37 or the one at No.1?"
So how do you rank at No.1 on YouTube?
I'm happy to share this with you, just give me a call via this
link.
5 killer video marketing FACTS
- Marketers who use video grow revenue 49% faster than non-video users. FACT.
- Video drives a 157% increase in organic traffic from SERPs. FACT.
- Video on a landing page can increase conversions by 80% or more. FACT.
- Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP. FACT.
- An initial email with a video receives an increase in click-through rate by 96%. FACT.
So whatever your business, video will help increase your conversions.
A few more reasons why you should use Video Marketing for your business...
The stats around video marketing are incredible!
- Did you know 90% of consumers claim a video helps them make a purchasing decision?
- 97% of marketers claim that videos help customers understand products better.
- 90% of consumers claim a video helps them make a purchasing decision.
- 64% of consumers actually make a purchase after watching a branded social video.Video is shared more than 12X than any other type of post, combined!
- And of course, Video is entertaining, engaging and therefore has huge potential.
So why is video marketing so effective?
Videos account for almost 80% of all internet traffic and is shared 12X more than all other posts combined – do you need video in your business? How can you not?
Video is more entertaining, more memorable and results in more clicks and conversions. It is more easily shared and is fantastic on mobile for building your brand awareness and reaching your ideal client. According to the Digital Marketing Institute & WordStream:
- 80% of all internet traffic is video
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose videos
- If text and video show up in search results, which would you choose?
- 81 % of businesses are now using video for marketing (yet only 9% use YouTube)
You don't have to be in front of camera if you don't want to!
It's great if you can get out in front of the camera - and put a face to your business - but you don't have to. There are lots of animated and creative ways to create videos to showcase your business and services.
Using video on your website or in adverts promoting your services is the perfect way to get started. You could even create your own following on YouTube and across all social media – generating you more leads and greater brand awareness.
If you are interested in seeing in more detail how video marketing can help your business, then please get in touch today - just hit this link.
