Blog Post

The Rising Role of Video Content in SEO Ranking

Mar 10, 2022

The present time is the perfect juncture to use video content as your marketing and SEO strategy to rank better. According to Wyzowl data, 86% of businesses use video as their marketing tool, while 88% of consumers accept ‌they were convinced to purchase a product after watching their reviews and advertisements. Consumers use various digital media, specifically video content, including vlogs, tutorial videos, product reviews, and video ads, making it a crucial marketing tool for every business to get a higher SEO ranking.


If you are a SEO company trying to get a better SEO ranking, here are some reasons how video content can help you with just that-

Reason #1- Videos are Effective: Videos are an excellent way to get your information out there to the public while also making it enjoyable. You may be showing your viewers facts about your services that would be boring if displayed in a presentation or chart, but they will keenly watch a captivating video. According to a survey, consumers show strong video ad responsiveness, with 80% viewing an advertisement and 52% taking follow-up action.


Reason #2- Videos Improve User Experience: Viewers prefer watching a video because you can explain your product or service step-by-step in it. Consumers are better able to understand instructions through video over manuals. For instance, if you are a furniture brand, you can explain how to set up a table more effectively to your customers with a video. Moreover, viewers can control how much they want to watch the video and which specific part they want to see. The ease of access, ability to control and usability of videos help them improve the overall user experience. 


Reason #3- Google Prefers Video Content: Google Algorithms use several factors to determine the usefulness of a web page for its users. Everything comes down to quality content that helps its users when any search engine is ranking websites in its SERPs. If your web page has videos, Google will automatically consider your website to be genuine. Additionally, your consumers will be spending more time on your website viewing those videos, supporting your SEO rank even further.


Reason #4- Videos Increase Engagement Time: People are more likely to watch a two-minute video than read a long article. And even if they were not looking for a video, an attractive advertisement can keep them on your website for as long as six times, which helps improve the SEO since the search engines factor the dwell time for a viewer on your page in ranking.


Reason #5- Videos Increase Click-Through Rates: Most queries are searched on search engines, and users are more likely to click on a result with a video explanation. Online users are bombarded with information every minute using videos, and  90% of viewers say videos about specific products and services help them make buying decisions.

About MW Digital Yorkshire-

Do you want to improve your SEO with video content? Contact MW Digital to get the best ROIs with your digital marketing strategy today! We are a digital marketing agency that assists you with search engine optimization, video marketing, Google maps optimization, creating new websites, and much more. Visit our website, call us at +44 788 226 7971, or email us for more information.

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